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The four colors used in the logo (black, red, yellow, white) are representative of many First Nations traditions, beliefs and concepts; the four directions, the four quarters of the Medicine Wheel, etc. These colors also reflect the Métis Sash, as well as the four quadrants of the city of Calgary.
The CUAI logo was developed in 2001 by the City of Calgary Marketing Department in consultation with the CUAI Project Team and associated Elders. |
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The graphic elements contained in the CUAI logo also reflect meaning on many levels. The broken arrow down the middle is an obvious Aboriginal identifier, and a symbol of peace, unification, connection and positive change. The circle has various significant meanings for Aboriginal people, such as the Medicine Wheel, Mother Earth, the circle of life, and the wheels of the Métis Red River cart. The circle is also evident in the dreamcatcher and the mandala, elements that reflect balance and continuation. There is a circle within a circle which reflects CUAI reaching out to the community, to stakeholders on all levels, and to the Listening Circle Domain groups, providing a sense of continuity and connection. The sunburst indicates the enlightening power of the sun, with eight rays symbolizing the eight Domain areas. The two faces represent cultural diversity with two entities facing each other, communicating and seeing 'eye to eye.' This duality symbolizes time, as in before and after, the past and the future, reflecting equality and balance. 